First of all, this is how it all began:
You are what we call a #FlowBro 👏 Thank you for supporting menstruators.
— Aunt Flow (@GoAuntFlow) July 3, 2018
Sinclair: Tell us more about what FlowBro is and why we need more people supporting menstruators?
Zach: A Flow Bro is any guy who supports menstruators. A Flow Bro doesn’t think menstruation is “dirty” or an uncomfortable topic of conversation. They genuinely listen to menstruators and are willing to learn about a natural bodily function. I don’t have a period, and I had to listen to, and learn from, the team at Aunt Flow in order to fully understand and promote the business on social media. We need more people, more guys, to support menstruators so that we can #ShedTheStigma and ensure those with a flow have access to tampons and pads at work, school and businesses in their community.
Sinclair: What’s the reason for using the term menstruators versus saying “people who menstruate” or “women who menstruate?”
Zach: One thing I love about working for Aunt Flow is that they are an inclusive brand. Our team recognizes that not everyone who menstruates identifies as a woman, and we want to provide freely-accessible products for as many people as possible. The word “menstruator” includes everyone who gets a period, and it doesn’t exclude people based on gender.
Sinclair: What impact does Aunt Flow hope to have on the world?
Zach: Aunt Flow’s mottos is, “Toilet paper is offered for free, why aren’t tampons?” As a company, we push for menstrual equity by stocking businesses and universities nationwide with our organic cotton menstrual products. We want to support menstruators and ensure they don’t have to leave work or school early because they don’t have a tampon with them. Providing necessary bathroom products and supporting menstruators makes sense—it’s people helping people. Period. Overall, we hope that our company can foster empathy and slash menstrual stigma through our work.
Sinclair: What do you do at Aunt Flow and how did you get there?
Zach: I am the Social Media Director and a Public Relations Coordinator for Aunt Flow. I interviewed with the company almost one year ago, and I have loved the period positivity our team has everyday. I’ve always pushed ideas and causes that I am passionate for, and I got involved with Aunt Flow because of their emphasis on equality and helping others.
Sinclair: What’s the most challenging part of your job?
Zach: The most challenging part of my job is balancing a social media strategy that both puts out fun, engaging content and drives sales for the business. At the end of the day, we want to support as many menstruators as possible with freely-accessible products, so I don’t mind learning some business strategy along the way.
Sinclair: What’s the most enriching part of your job?
Zach: The most enriching part of my job is engaging with people who support Aunt Flow and its mission. I’ve gotten incredible messages from people who are so thankful to see our products in the community, and it’s inspiring. Spreading period positivity and challenging outdated societal norms is so much fun and pretty badass, if you ask me.
Sinclair: What do men often get wrong about menstruation, and what’s something we need to start learning about it?
Zach: I think that men totally don’t understand menstruation because they are too scared to talk about it. I think their biggest misconception is that menstruation is somehow “dirty” or taboo, when it’s actually a natural bodily function experienced by almost half of the world’s population. If men got a period, I think you would see free menstrual products offered in every public bathroom in America.
Sinclair: How can we all of take part in ending the stigma around menstruation?
Zach: Having open and honest conversations is the easiest way to break menstrual stigma. If half of our population is too afraid to ask questions, how are we gonna get anywhere? Follow period-positive accounts on social media, stock your business or bathrooms at home with products and don’t be afraid to listen and learn.
Sinclair: Aunt Flow’s website reads: Toilet paper is offered for free. Why aren’t tampons?® So, why aren’t tampons free?
Zach: Many people are not willing to look at tampons and pads as bathroom necessities because they don’t menstruate—it doesn’t affect them. I think that we need to have more empathy for each other and understand that having a period is not a choice. Offering freely-accessible products in businesses and universities makes sense, and it’s the right thing to do.
“If men got a period, I think you would see free menstrual products offered in every public bathroom in America.” – Zach Poczekaj
Sinclair: What’s something that’s been bringing you joy lately?
Zach: Music, warm weather and my friends and family have been bringing me a lot of joy lately. I like to surround myself with positive energy to give off positive energy.
Sinclair: What’s something that’s been pissing you off lately?
Zach: Our country’s current administration is pissing me the fuck off lately. Shed walls, don’t build them!
Sinclair: What are your unshakable values and when did you become clear on them?
Zach: I really value empathy, transparency and positivity. Working with incredible companies like Aunt Flow has really cemented those values for me, and I am so appreciative of that.
Sinclair: What is one piece of advice you’d give to someone struggling with the prohibitive cost of tampons and pads?
Zach: Advocate. Support businesses who support menstruators, and reach out to organizations like Aunt Flow and Free The Tampons. There are so many people who want to help achieve menstrual equity.
Sinclair: Imagine that all your life’s work disappeared and you only had 1 minute to tell the world what you believe to be true. What would you say?
Zach: Be a channel for positive energy, because that is what happiness and personal success stems from. Be the love and light you want to see.
Zach Poczekaj is a Communications professional based in Columbus, Ohio. He is studying Strategic Communication at The Ohio State and has a passion for advancing businesses and ideas through social media and public relations.
Aunt Flow is committed to ensuring everyone has access to menstrual products. Aunt Flow stocks businesses and schools across the country with 100% organic cotton tampons and pads so no one is left without the products they need. It’s people helping people. Period.
Featured awesomeness: Why Work with Aunt Flow